This call came from a contact in based in Oxford who is now our new client who would never have known of our services were it not for EssentiaMail. Thanks for writing such appealing copy, you are an integral part of our marketing mix.

Director of a Video Production Company

Network Central – Bridgwater Thursday 22nd September
Nick will be at EssentiaMail’s stand at Network Central’s Bridgwater event at The Exchange from 9:30am to 3:30pm.
For more details click here.

The FSB Best of Bristol Exhibition – Tuesday 27th September
Nick will be at Bristol City Football Club from 10am to 3.pm.
For more details click here .

All EssentiaMail emails include an unsubscribe link. This is a one click simple unsubscribe where a contact is removed from a contact list instantly.

EssentiaMail ensure that any new data provided or acquired by a client is processed against their previous data for duplicates and unsubscribed contacts.

When a client leaves EssentiaMail we ensure that they are notified of all unsubscribed contacts in their data.

Anti-Spam Policy

(1) What is spam?

In the context of electronic messaging, spam refers to unsolicited, bulk or indiscriminate messages, typically sent for a commercial purpose.

We have a zero-tolerance spam policy.

(2) Credit

This policy is based on an SEQ Legal template. Other SEQ Legal templates include intellectual property rights contracts.

(3) Automated spam filtering

Our messaging systems automatically scan all incoming email [and other] messages, and filter-out messages that appear to be spam.

(4) Problems with spam filtering

No message filtering system is 100% accurate, and from time to time legitimate messages will be filtered-out by our systems.

If you believe this has happened to a message you have sent, please advise the message recipient by another means.

You can reduce the risk of a message being caught by the spam filters by sending the message in plain text (i.e. no HTML), removing any attachments, and ensuring that your messages are scanned for malware before dispatch.

[(5) User spam

We provide a facility that enables users to send [email messages / private messages] to others. Users must not use this facility to send unsolicited, bulk or indiscriminate messages, whether or not for a commercial purposes. Full terms and conditions concerning the use of the facility are set out in [document].]

[(6) Receipt of unwanted messages from us

In the unlikely event that you receive any message from us or sent using our systems that may be considered to be spam, please contact us using the details below and the matter will be investigated.]

(7) Changes to this anti-spam policy

We may amend this anti-spam policy at any time by publishing a new version on this website.

(8) Contact us

Should you have any questions about this anti-spam policy, please contact us using the details set out below:

info@essentiamail.com

Hard bounce – when an email isn’t delivered due to a technical failure of some kind i.e. the mailbox doesn’t exist or the website has been deleted.

Soft bounce – when an email has received a message back from the address which requires attention.

Hard bounces
With hard bounces there isn’t actually much you can do. Double-check the spelling of the contact or the domain details. Check if it’s actually a co.uk instead a .com.

Hard bounces are usually a dead end. Maybe the company has gone out of business or been rebranded… Or that email contact has been deleted from the companies systems.

Soft bounces
Soft bounces provide slightly more thought. When you receive bounce emails ask yourself “does it need action”?

Out of office – If a contact is out of the office for the day or away on holiday for a week there is no problem. Just wait for them to read your email when they return to the office. There is no point replacing someone who is going to read the email soon.

Maternity cover or extended leave – Sometimes contacts who are out of the office for a long time will need replacing. Often these soft bounces will contain a replacement contact’s email. It’s worth replacing contacts who are aren’t going to be able to read your emails for a long time – their replacement may find your email useful.

Contacts who have left the company – If someone has been made redundant or left the company their auto responder will often point you in the direction of a replacement or someone else who can help. Hopefully this will include their email details.

Failures – Sometimes an email will send a hard bounce in the form of a soft bounce. This is confusing but it’s just the way some systems work.

At EssentiaMail we manage your data for you as part of our service. Unlike other email marketing services we update your contact lists for you so if you receive any bounces that require action please pass it on to us and we’ll make any changes that we can.

So when you receive a soft bounce that requires attention like maternity cover, extended leave, contacts who have left a company or the message has failed – just forward this email onto us and we will make the changes necessary. And if it doesn’t need attention just ignore the email.

If you have any questions about bounces or email marketing in general you can call us on 0117 947 6090 or drop me an email on peter@essentiamail.com and I can get in touch with you.

Peter Jones – Peter@essentiamail.com

One of our clients had evidence of this recently when their campaign pulled in some significant enquiries, not in the first month, but in the second and third. This is what they had to say:

“We have been using EssentiaMail for a few months now to manage our email marketing campaigns. From the outset they have been really professional and responsive, always happy to help and pro-active with ideas and suggestions. Most importantly, they get results.

I must be honest, in the first month I had my doubts when no enquiries came, but since month two we have had at least ten quality enquiries and at least two of those enquiries has converted to business with others still in the pipeline.

The service has more than paid for itself and generated new clients who we will have a long-lasting relationship with. I’m really pleased with the way things are going.”

EssentiaMail is designed to be a low cost marketing activity that can be sustained across the year. That way you get to be there, right in front of your prospects at just the right time.

To find out more, call us on 0117 947 6090 or drop me an email at peter@essentiamail.com and I’ll arrange a call back to suit you.

Peter Jones – peter@essentiamail.com

I must be honest, in the first month I had my doubts when no enquiries came, but since month two we have had at least ten quality enquiries and at least two of those enquiries has converted to business with others still in the pipeline.

The service has more than paid for itself and generated new clients who we will have a long-lasting relationship with. I’m really pleased with the way things are going.