Measurable Results
You will receive a login to our EssentiaMail portal where you will be able to view a statistical report for each campaign broadcast. This report includes the number of emails opened, which links have been clicked on including how many unsubscribes and bounces. The bounce statistics also show the reason; such as bounced due to holidays (soft bounce), bounced due to an incorrect email address or other technical server problems from the recipient (hard bounces).
Where email campaigns contain links to web sites, we can provide a Google Analytics service showing the number of visits to your site as a result of the email campaign. This report will show the time spent on your site, number of page views, number of bounces off your website, and where appropriate, whether a purchase has been made. This analysis of the behaviour of each visitor is essential in determining whether your website is working for you or not.